About Us
Honest advice, real protection, and confidence for the road ahead.
At Cover First, we help Kiwis protect the lives, families, homes, and the future they’ve worked, and waited, so long to build.
We know that life doesn’t always go to plan. Health challenges, job changes, unexpected setbacks, they happen to everyone. But with the right insurance in place, those moments don’t have to throw everything off course.
Whether it’s keeping the roof over your head, covering medical costs, or making sure your loved ones are looked after if the unthinkable happens, that’s what we’re here for.
We work with advisers to find clients the right mix of:
- Life Insurance
- Health Insurance
- Income Protection Insurance
- Mortgage Protection Insurance
- Trauma cover
- And More…
Every individual is different.
Every family is different.
That’s why each client’s situation is reviewed and quotes are researched, tailored, and calculated around your goals, your budget, and the stage of life you’re in.
Maybe you’re buying your first home, starting a family, or finally ticking off those big life milestones… whatever it is, your cover should grow with you.
We believe getting insurance shouldn’t feel complicated or intimidating.
That’s why we make it simple. We’ll chat over the phone, compare quotes from leading providers, and you’ll understand exactly what you’re getting before you sign anything.
No jargon, no pushy sales talk, just honest advice to help you make confident decisions for your future.
If something goes wrong, you and your family deserve to feel like you can still live the life you’ve worked hard to build.
So whether you’re protecting your health, your income, or the home you love, we’ll help you put the right cover in place, and keep it that way as life changes.
Simple, clear, and built for everyday Kiwis.
That’s Cover First.
We partner with fantastic providers including:
Reliable Insurance Plans for Every Stage of Life
Don’t settle for what others have, or what someone recommends. Get expert advice on the cover you actually need. Take into account your living, love, and life situation to match with a policy to cover what you need protected.
Our Services
Putting Your Cover, First
We are able to find the insurance cover and policies you need, and the ones you don’t, across the insurance market. Don’t get stuck with just one provider.
Life Insurance
Health Insurance
Mortgage Protection
Trauma Insurance
Income Protection
Need Help?
Frequently Asked Questions
Cover First
We get it, Insurance can be confusing, but we are here to help.
We can answer your commonly asked questions and provide feedback for the more detailed, situational questions, related to where you are in life.
Our advice partners offer a wide range of personal insurance products including life, health, trauma, medical, income protection, mortgage protection, and more. Each policy can be customised to meet your unique needs.
Our insurance advisors are here to guide you. We assess your specific situation, your lifestyle, assets, family needs, and financial goals.
We help you choose a plan that provides the right level of protection, that meets your needs.
Insurance is important if someone relies on your income like a partner, kids, even parents, or if you have a large amount of debt like a mortgage.
What insurance does is it can help protect your family and the lifestyle you have should something happen to you.
It’s about making sure your family can keep living their life without financial stress, no matter what comes next.
In most cases you won't be charged by our advice partners.
Through choosing a policy through an insurance provider, our advice partners are often paid a commission for finding the insurance provider a new client.
Frequently Asked Questions
Cover First
We get it, Insurance can be confusing, but we are here to help.
We can answer your commonly asked questions and provide feedback for the more detailed, situational questions, related to where you are in life.
Get A Quote
“Provided exceptional service, making insurance easy to understand and tailored to my needs”
Tom F.
⭐️⭐️⭐️⭐️⭐️
Here For You
Speak with a qualified and trusted insurance adviser.
Here to make insurance simple, real conversations, clear guidance, and recommendations that put your family first.
Get personal advice from someone who understands your goals and helps you find the right cover, without the pressure.